Great content that adds value to the lives of an audience.
Our Approach to Content Creation
Content is king. But modern content creation is no longer about creating really “cool” content. Yes, appearance is everything, and the importance of having professional and appealing content can’t be overstated. But it’s not enough.
The media for modern marketing not only has to compete with other businesses, but it also must contend against the individuals who create and publish content. Today’s content must give an audience the old razzle-dazzle, while also fulfilling at least one of the three “must-haves” below.
Great content that adds value to the lives of an audience must carry out at least one (if not more) of the following goals:
To accomplish the goals above, today’s high-performing campaigns leverage three forms of creative media: Video, digital graphics, and copywriting.
At the heart and soul of all creative assets lies compelling copywriting. Whether it’s a video script, text for digital graphics (eBooks, white papers, infographics, etc.), or good ol’ fashion copy for websites, blogs, or emails, great copywriting is needed everywhere. It’s this gripping sales copy that seizes attention and sparks desire in the audience to react to the call-to-actions of marketing content.
Have you used the Internet today? (If you’re reading this, obviously the answer’s yes) If so, there’s an 85% chance that you’ve also watched a video while browsing. Video has come to dominate the Internet. It’s not only become the preferred medium of information transform, but Internet users now expect it from brands. Consequently, it’s also become the centerpiece for most of our campaigns. From animated videos to live-action, we have everything you need to speak to your audience through video.
Despite the popularity of video on the Internet, there’s still a tremendous need for powerful graphic design in digital marketing. From high-converting lead magnets (whitepapers, checklist, etc.) and attention-grabbing social media graphics to web design and video thumbnails, the need for visual communication is everywhere. And our creative superstars are capable of handling it all.
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While we provide a wide range of solutions, we always encourage clients to consider that Purpose Produces Profits. What we mean is that every digital asset should play a role (have a purpose) in a strategy designed with end results (profits) in mind.
So yes, we’re happy to build your website or to create content and manage social media channels. But the only way these activities are worth the investment is when they produce results. That’s why we highly suggest you consider how digital assets and efforts produce profits. Not sure how they will? Ask us!
Ad strategies turning paid traffic into loyal patrons.
Social Media Marketing
Engage, grow & monetize social media communities.
Optimize & scale lead nurturing email campaigns.
Search Engine Optimization
SEO strategies built from data and designed for results.
Conversion-oriented website development.
If you’re looking for a digital strategic partner with a 360 perspective, let’s have a conversation.